Creative — Fractal5 Solutions

Capabilities

Outcomes first. Assets that survive scrutiny on 4K billboards and tiny screens alike.

Image

Art direction & composites.

  • Key Visual (4K PNG)
  • Composite stills
  • Social crops (1:1, 9:16, 16:9)
Outputs: PNG originals • sRGB

Video

Retention-optimized shorts.

  • 6–60s cuts
  • SRT + burned captions
  • Thumbnail set
Outputs: MP4 (H.264/AAC) 1080p

Film

Narrative brand films.

  • 60–180s master + cutdowns
  • Color grade + poster stills
  • Audio stems (VO/MX/SFX)
Outputs: 4K ProRes + 1080p MP4

Web

Launch pages with governance.

  • Landing page (deploy to prod)
  • Analytics & a11y pass
  • Performance-first media
Outputs: Deployed page + PNG/MP4 bundle

Campaigns

Concept → assets → flight plan.

  • Boards & creative direction
  • Mixed asset set
  • Rollout & measurement loop
Outputs: Campaign kit + usage doc

Adjacents

Brand systems • Motion GFX • Editorial • Audio.

  • Logos/lockups, grids, color, type
  • Lower thirds & titles
  • Copy lines & scripts
Outputs: Style/usage PDFs

Packages

Bronze — Prototype

  • 1 key visual or 30–45s video
  • 1 landing page
  • 1 review cycle
  • Timeline: 1–2 weeks

Silver — Launch

  • 3–5 assets (still/video mix)
  • Campaign micro-site
  • 2 review cycles
  • Timeline: 2–4 weeks

Gold — Campaign

  • Film + cutdowns + stills
  • Full launch page + variants
  • 3 review cycles
  • Timeline: 4–8 weeks

Revision policy: extra cycles extend timeline and may affect scope. Ownership: you own the masters. Originals-only assets.

Pipeline

  1. Brief & Boards/Script
  2. Shoot/Build
  3. Edit/Grade/Mix
  4. QA & Accessibility pass
  5. Delivery (masters + web-optimized PNG/MP4 + usage doc)

Tooling: ledger-sovereign. No external SaaS dependency. Originals-only.

Work (case capsules)

Launch Film

Outcome: +38% lead completion in 21 days

Problem
Low trust on first contact
Approach
60s film + cutdowns + landing page; captions + a11y; performance edits

Campaign Microsite

Outcome: -31% bounce in 2 weeks

Problem
High exit above the fold
Approach
Key visual refresh (PNG), copy pass, faster hero video

Social Video Set

Outcome: 1.7× avg watch to 50%

Problem
Weak hook in first 3 seconds
Approach
Hook-forward edit, subtitle-first design, thumb frames

Process & SLAs

SLAs

  • Feedback windows: 24–48h
  • Stability freeze: T–2 days before launch
  • Scope changes require sign-off

Handoff

  • Masters (4K ProRes and/or MP4, PNG stills)
  • Usage & rights notes (PDF)
  • Accessibility artifacts (SRT, transcripts)

Pricing signals

Ranges by package; adders: talent, locations, rush, multilingual, accessibility layers.

Bronze
Prototype
Silver
Launch
Gold
Campaign

FAQ

Who owns the masters? You do.

Do we get source files? Yes for Gold; others on request.

Turnarounds? See package timelines above.

Revisions? Capped per package; additional rounds extend timelines.

Start a project

One link. Canonical. No drift.

Contact Fractal5 →

© Fractal5 Solutions — originals-only assets. Governance enforced.